Use Cases
Cutover is designed for migration QA across any web platform. While it's commonly used for Shopify migrations, it also supports WooCommerce, BigCommerce, AmeriCommerce, Magento, Webflow, WordPress, and custom stacks.
🔄 Website Replatforming
Moving from WordPress to Webflow? Shopify to custom? Migrating between CMS platforms is one of the riskiest moments for your SEO and user experience.
Common challenges:
- • URL structures change between platforms
- • Some pages don't get migrated
- • Redirects are misconfigured or missing
- • Performance characteristics differ
🏢 Domain Consolidation
Merging multiple brand sites into one? Consolidating regional domains? Cutover ensures no valuable pages are lost in the process.
What we help with:
- • Verify all pages from old domains exist on the new domain
- • Ensure redirects point to the correct destinations
- • Identify duplicate content issues
- • Track performance across the consolidated site
🎨 Rebranding & Redesign
Launching a new brand identity often means a new domain. Don't let your hard-earned SEO rankings disappear with your old brand name.
Key benefits:
- • Preserve link equity with proper redirects
- • Maintain search rankings during transition
- • Ensure all content is accessible on the new domain
- • Catch broken internal links before launch
🔒 HTTP to HTTPS Migration
Switching to HTTPS is essential for security and SEO, but it's easy to miss redirect configurations or mixed content issues.
What we detect:
- • Pages not redirecting from HTTP to HTTPS
- • Redirect chains and loops
- • Pages returning errors on the new protocol
- • Performance differences between protocols
🌍 Subdomain to Subfolder Migration
Moving your blog from blog.example.com to example.com/blog? This common SEO optimization requires careful redirect management.
Migration checklist:
- • All subdomain URLs redirect to subfolder equivalents
- • No 404 errors on the new URL structure
- • Internal links updated to new paths
- • Performance maintained or improved
🧪 Staging to Production Validation
Before pushing your staging site live, compare it against production to catch issues before they affect real users.
Pre-launch checks:
- • All production pages exist on staging
- • No new 404 or 500 errors introduced
- • Performance hasn't regressed
- • Redirects behave as expected